INNOVATIVE GLOBAL LEADER IN BEAUTY CARE

LEGEND OF LASHES

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Make history come alive
with your favorite i.ENVY lashes.

intolerance
intolerance_actor
Seena Owen
| Intolerance 1916

From the glamorous days of silent movies when script-less, animated theatrics told a story, makeup had a very important role. In fact, it was 1916 when cinema director David W. Griffith initiated the use of false eyelashes in his film, Intolerance: Love's Struggle through the Ages.

The dramatic flair of long, curled lashes fluttering against Seena Owen’s cheeks allowed her to perform with her eyes, and even in silent film, her eyes spoke volumes!

Dietrich
| Kismet 1944

As the idea took effect on stages throughout Hollywood, so did they at the theatres in Russia where the elitist of ballet dancers’ makeup regimen included wearing false eyelashes, for dramatic appeal, of course.

And who wouldn’t recognize those famous eyes of—that could possibly have been the reason she landed so many starring roles—Marlene Dietrich. Whether opposite her leading man, or shopping along Rodeo Drive, Ms. Dietrich was the screen gem that really knew how to wear falsies—she was known to wear lashes up to 2” long—and she looked gorgeous!

kismet
dietrich

By emphasizing the eyes, women learned to enhance their features while highlighting their sexuality. Especially after WWI when women assumed more public roles, a new, modern woman arose—and she wanted to be sexy!

Today, that desire is felt by women everywhere. Beautiful, sexy, confident women choose i.ENVY Hollywood eyelashes to enhance their most important feature.

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