FREE Shipping on U.S. Orders $30+ FREE JOAH Makeup with $35+ Kiss Purchase FREE JOAH Samples with Every Purchase!
My Cart

Instant Prime Activator Hydrating & Brightening Primer

In stock

What it is:
Hydrating & Brightening Primer

What it does:
This miracle worker primes, hydrates and brightens. Wear alone or under makeup to enhance your complexion with a bright, youthful glow.


  • Infused with Blue-Green Algae to tone, refresh and brighten skin
  • Hyaluronic Acid formulated to hydrate and restore a youthful glow

*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling primer from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.

Apply your regular moisturizer and/or sunscreen, then dot on a thin layer of primer and blend all over your face, using fingertips, a brush or makeup sponge. Let dry, then apply makeup as usual or wear alone.

Water, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Butylene Glycol, Glyceryl Stearate, Squalane, Cetyl Ethylhexanoate, Polysorbate 60, Stearyl Alcohol, Stearic Acid, Beeswax, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Alcohol, PEG-100 Stearate, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Talc, Palmitic Acid, Dimethicone/Vinyl Dimethicone Crosspolymer, Carbomer, Tromethamine, Allantoin, Tocopheryl Acetate, Ethylhexylglycerin, 1,2-Hexanediol, Disodium EDTA, Sodium Hyaluronate, Myristic Acid, Arachidic Acid, Spirulina Platensis Extract